Social Media Marketing

Social media allows for information to spread exponentially, allowing company advertising efforts to spread very quickly and to like-minded audiences all at the efforts of the viewers themselves. Both SEO and social marketing are powerful tools but when it comes to giving time and money to one over the other, social media rules as a king. 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. Now the question is which one might have a bigger impact for you?

What is the best way for brands to drive web traffic and ultimately sales in this new digital landscape? The traditional answer was SEO (search engine optimization), which is the art and science, of getting your website rank high enough to be noticed in web searches.

In the past couple of years, though, social media marketing, which means engaging with customers on sites like Facebook and Twitter, has grown in importance. Social media interaction done right has the power not only to drive traffic to a website, but also to change the public perception of a brand and to win fans who will recommend a product to their friends.

If you have the time or budget to use SEO in conjunction with social media optimization, doing so will allow you to reach the broadest possible audience. But if you have to choose between the two then your choice surely should be social marketing if you want to get huge exposure instantly

Social marketing provides you platform to regularly interact with your client.

For those companies who do embrace social media, it is vital to interact, by replying to users rather than just posting marketing messages. If you are a brand and you are just listening, you are not dealing with any issues or any problems that may arise. You don't really have a voice, you are not engaging with the customer.

Automatic link potential makes things much easier and effective.

Social media activity can help to increase awareness of a brand or website content. This increased familiarity can lead to links, that too meaningful and organic links. And everybody knows by now how important it is to have links in the ranking procedure. For the same link in SEO you need to shed a lot of sweat and blood.

Increase in traffic to your website is achieved by both, but through social media your get targeted traffic.

Social media can increase the volume of traffic visiting your website, which is a key factor in search engine ranking. Oftentimes, the items being shared on social media that drive the most traffic are blog posts, videos, event listings, or other interesting content. If that content is interesting enough to get users to stick around for a while, reading the entire page or watching a full video before visiting other pages, rather than bouncing right away, you may be rewarded in the organic results.
Social marketing is easy way to learn about your audience which is quite impossible through SEO.

For business in any industry the key to success is to know your audience. Social media makes this possible, and easier to accomplish than ever. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a better return on investment.